Samira holds an Executive MBA from INSEAD and a Master's degree in finance from the University of Paris Dauphine PSL. She is also a graduate of the Arts et Métiers business school.
Samira holds an Executive MBA from INSEAD and a Master's degree in finance from the University of Paris Dauphine PSL. She is also a graduate of the Arts et Métiers business school. On July 14, 2023, Samira Draoua was appointed to the rank of the Legion of Honor.
With over twenty-five years of experience in finance and business development, particularly on the international stage.
Samira joined Econocom in 2012. Within the company, she successively held the positions of Director of International Development and General Manager of the "Technology Management & Financing (TMF)" business line.
Her major achievements focused on expanding international key accounts. In this capacity, she increased production tenfold and forged revolutionary strategic partnerships.
In 2020, Samira facilitated the group's acquisition and integration of the maritime company Les Abeilles International, of which she became the President.
Samira also orchestrated the acquisition of SOFI Groupe, representing a new activity within Econocom. Through this move, the group fully embraced the circular economy. By controlling the entire industrial process in this manner, Econocom now comprehensively supports its clients in their responsible approach to digital technology.
After spending a decade within the Econocom group, Samira became the Chief Executive Officer in charge of France in September 2022. She continues to serve as the President of Econocom's subsidiary, Les Abeilles International.